SCENARIO
Artists and talents are the new brands thanks to direct daily contact with their communities, through social and musical channels, online and offline (in different formats: live, stories, podcasts, videos, shootings).
Music is increasingly the soundtrack of us young people and accompanies creativity on social media and in daily activities, accompanying our moods, inspiring us in our lives.
BRAND NAME AND SYMBOL
The naming and logo represent out-of-the-box thinking and the desire to emerge.
The brand takes the name “Geeked up”, an American slang to define a sense of strong exaltation.
The symbol represents a brain with a lightning bolt above it.
This is to show an ever-evolving mindset, eager to create art.
COLLECTION CONCEPT
The collection is inspired by the artistic creativity that music transmits.
Each piece is composed of minimal artistic details that recall the different culture present in each sentence.
To give the different designs an exclusive and personal emotion.
WHAT SETS US APART
Music is to be experienced and listened to.
Precisely for this reason, through the particular phrases on the t-shirts you will be able to recognize yourself in a specific mood and you will be able to immerse yourself in it by listening to the specific song by scanning the QR code with your cell phone, wherever you want.